Be This
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EMOGIFs

EMOGIFs is a project proposal submitted to the 2018 Adobe Creative Residency program.

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I was recently inspired by this Rolling Stone interview with No I.D., the producer behind Jay Z’s new 4:44 album. This album artfully tackles the complexities of relationships, religion, and race with such musical ingenuity and emotional elegance, I was surprised to hear that No I.D. initially turned down Jay Z’s offer to collaborate. His excuse? He wanted to get better; to study and practice with the intention of growing.

“I decided to just do 500 ideas in a short amount of time. It's like shooting free throws in the gym. I'm going to do this until I have something new. When I got up in the hundreds, I had something new.”

-No I.D.

This project is my commitment to getting better, improving as a creator, and growing as a human being.

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