Be This


b. 1986, HK.


Beth was trained in architecture at the University of California, Berkeley. After graduation she worked for a landscape & urban design firm, quickly realizing that the industry moved like molasses, often losing the original design intentions along the way. Lured to the fast-paced nature of the tech industry, she joined a small mobile app startup in 2011 and swiftly jumped the ranks from admin assistant to marketing manager in less than 2 years. She set off as an independent creator in 2013 to focus on quality digital design. Since then, she’s helped dozens of brand express themselves on the internet through content creation, social media strategy, and web design.

They say you’ve mastered a language once you’ve lived in the native culture for 10 years. If that’s the case, then Beth is fluent in GIFs, communicating complex emotions with the brevity that the internet age requires. Her mantra: every visual, animated or still, must imbue the message in 3 seconds or less, lest the reader scroll on before the moral of the story is complete.

Beth is powered by music, the Deep Work method of productivity, and daily meditative walks. Her 2018 theme song is Casa Bey by Mos Def.

Current & Past Clients: AdCouncil, Microsoft, GoHealth Urgent Care, HubLogix, Dolphin Browser, Muuna Cottage Cheese